Better Physiology, Ltd. was founded based on statistics suggesting that millions of people worldwide suffer with the profound and misunderstood symptoms and deficits of learned dysfunctional breathing habits. Unfortunately, these habits are rarely identified by practitioners, their effects mistakenly attributed to other causes, and their resolutions prescriptive in nature where focus is on symptoms rather than on causes.
The CapnoTrainer® was developed for purposes of identifying dysfunctional breathing habits and to assist practitioners and their clients in the discovery of habit triggers, effects, motivations, reinforcements, and histories.
The Company was incorporated in May of 2000. It is a privately held Wyoming corporation owned by about 60 stockholders from around the world, all of whom subscribe to the Company mission.
Customers come from more than 50 countries around the world.
Distributors are located in North America, Asia, Australia, and Europe, most of whom also provide training and expertise in the use of the CapnoTrainer®.
Private labeled CapnoTrainers are sold by some of its distributors.
Customer organizations include diverse groups such as athletic clubs, clinics, consulting firms, corporations, fitness centers, government agencies, hospitals, military, police departments, private practices, schools, universities, US military, and yoga centers.
Customer lay people include people of diverse backgrounds and interests,particularly those with a special interest in their own breathing habits and the effects that these habits may be having on personal health and performance.